Talking Balls

Food & Drink exhibitors bounce into record books  Rival food and drink brands came together to set a bizarre world record at last week’s Food & Drink Expo at the NEC, Birmingham. Companies such as innocent drinks, Feelgood Drinks and Firefly Tonics Exhibitors joined forces to keep a Space Hopper bouncing non-stop for a record time of six hours and fifty minutes.   The non-stop Space Hop marked the launch a new national campaign that invites people to raise awareness of testicular cancer by doing daft things on Space Hoppers. Called “Bounce Your Balls For Cancer”, its aim is to encourage men to bounce their own balls for cancer (ie check their testicles) and to raise £1 million pounds for charity over the next three years.  Other companies that took part in the record breaking bounce included Shepley Spring, Mr Huda’s Surma Secrets, Burnt Sugar, Buzz Sweets, Natural Balance Foods and Montezuma’s Chocolates who produce a Space Hopper chocolate bar.  Marcus Mitchell, Managing Director of Mini Meaty Munchies, a new salami snack that sponsored the launch of Bounce Your Balls For Cancer, said: “This was a fantastic way for the industry to come together and make a positive contribution to a great cause. You didn’t have to be hopping mad to take part, but it helped.” Glen Poole, founder of the Bounce Your Balls campaign said: “It was great to see so many cool companies grabbing the hopper by the horns and helping us to set a new record. We hope this event marks beginning of a long and successful relationship with the food and drink industry for Bounce Your Balls For Cancer To find our more about Bounce Your Balls For Cancer and make a donation to the cause visit www.bounceyourballs.com Photos of then bounce can be downloaded for use by the media at www.flickr.com/photos/dennishopper

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